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Book review with synopsis: Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson. Anyone who is involved in any field of productive creativity, from business, to science, to engineering, to art, has probably asked themselves the question "where do good ideas come from?" This book attempts to answer that question with a twist: Continue reading

Book Review : The Dorito Effect: The Surprising New Truth About Food and Flavor By Mark Schatzker What do $400 tomatoes and yellow chicken have in common? Ah, I’m not spoiling the book, because it’s a must read. Probably the most amazing book on nutrition that I have ever read, and that includes Continue reading

If I were forced to compile a list of "top ten books I have read that help a person understand the world" this book would certainly be on it. I have to admit this book review was a long time coming. I first read this book in 2017, and I have procrastinated on writing a book review since then, mostly due to wanting to do justice to such an important compilation of insights. Continue reading

Book review: Buyology: Truth and Lies About Why We Buy by Martin Lindstrom. This isn’t a book about marketing; well, it is, but it’s not your typical marketing book. It’s actually a very well written synopsis of what some new psychological research studies are telling us about our buying habits. I stumbled upon this book while searching for books on marketing. I own a business, Continue reading

Book Review with synopsis. David and Goliath: Underdogs, Misfits, and the Art of Battling Giants by Malcom Gladwell. This book cuts across a broad range of topics, yet does a good job of weaving them together with the common theme question of "what is really an advantage and what is really a disadvantage?". Gladwell challenges the common wisdom of what constitutes each. Continue reading